RXBAR

RXBAR revolutionized the protein bar industry with their transparent ingredient approach and commitment to recyclable packaging. Every wrapper clearly lists the simple, whole-food ingredients in large text on the front.

Clean Label Pioneer

RXBAR’s famous front-of-package ingredient list represents ultimate transparency - no hidden ingredients, no surprises.

Signature Transparency:

• 📋 Front-facing ingredients - All listed prominently
• 🥚 Egg whites - Primary protein source
• 🌰 Nuts - Natural fats and flavor
• 🍎 Dates - Natural sweetness
• 🚫 No BS - Company motto
• ♻️ Recyclable wrapper - Where facilities exist

Simple, Whole Food Ingredients

Each RXBAR contains just 5-8 real ingredients - mostly egg whites, nuts, and dates.

Ingredient Philosophy:

• Egg whites - 12g clean protein
• Dates - Natural binding & sweetness
• Nuts - Cashews, almonds, or peanuts
• Natural flavors - Cocoa, coffee, fruit
• Sea salt - Mineral content
• Nothing else - That’s it

Product Line

RXBAR offers over 20 flavors plus specialized products, all with the same clean ingredient approach.

Core Products:

• Classic RXBAR - Original recipe, 12g protein
• RXBAR A.M. - Oat-based, breakfast focus
• RXBAR Kids - Smaller size, same quality
• RXBAR Nut Butter - Spreadable protein
• RX Nut Butter Packets - Portable

Popular Flavors:

• Chocolate Sea Salt
• Peanut Butter
• Blueberry
• Apple Cinnamon
• Coconut Chocolate
• Mint Chocolate

Recyclable Packaging

RXBAR wrappers are designed to be recyclable in communities with appropriate facilities.

Packaging Features:

• ♻️ Recyclable materials - Where accepted
• 📦 Minimal design - Clean aesthetic
• 🔍 Transparent labeling - Clear ingredients
• 🌍 Continuous improvement - Exploring better options
• 💚 Environmental awareness - Committed to progress

Nutrition Profile

RXBARs deliver clean protein and nutrients from whole food sources without artificial anything.

Nutrition Highlights:

• 💪 12g protein - From egg whites
• 🍯 Natural sugars - From dates
• 🥜 Healthy fats - From nuts
• 🌾 Gluten-free - Safe for celiac
• 🚫 No added sugar - Date-sweetened only
• 📊 210 calories - Balanced energy

Clean Label Commitment

RXBAR’s philosophy extends beyond ingredients to packaging, constantly working toward more sustainable solutions.

Company Values:

• 🔍 Transparency - Complete honesty
• 🌱 Real food - Whole ingredients only
• 💪 Protein-focused - Nutrition first
• ♻️ Sustainability effort - Ongoing improvement
• 🎯 Simplicity - Less is more

National Availability

RXBAR is available in virtually every major retailer nationwide and internationally.

Where to Buy:

• RXBAR.com (direct)
• Target
• Walmart
• Whole Foods
• CVS, Walgreens
• Gas stations
• Amazon
• Grocery stores nationwide

The RXBAR Story

Founded in 2013 in a Chicago home kitchen, RXBAR grew rapidly by challenging industry norms around ingredients and transparency.

Chicago’s clean-label protein bar leader with recyclable packaging - no BS since 2013.